Xiqiao Liu
SUNNY SIDE UP Inc.
President and CEO
Graduated from Hitotsubashi University's Faculty of Social Sciences. After working at P&G and Reckitt Benckiser Japan, he became Head of Marketing at Johnson & Johnson (J&J). Assumed responsibility for sales and profitability across all brands while overseeing digital strategy. Achieved market share growth for all brands within two years, then transferred to serve as Country President of J&J Hong Kong, successfully executing a V-shaped recovery. Served as CMO & Vice President at FOLIO before assuming the role of CMO at Lenovo Japan in July 2020. Appointed President and CEO of Sunny Side Up in July 2023.
for Startups, Inc.
Azabudai Hills Mori JP Tower 31F
1-3-1 Azabudai Minato-ku Tokyo 106-0041 Japan
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