Takaya Matsuda co-founded HERALBONY with his twin brother, Fumito Matsuda, using the name "HERALBONY," inspired by a mysterious word written by their older brother, Shota, during his elementary school years. With the mission “Radiate Your Color”, they are committed to creating new culture, starting with a focus on welfare. Takaya oversees HERALBONY’s creative direction. He is the recipient of the 75th Art Encouragement Prize for New Artists (Art Promotion Division), presented by the Minister of Education, Culture, Sports, Science and Technology.