A Global Playbook for Japanese IP: Unlocking Global Markets with Next-Gen Technologies

Japan’s intellectual property (IP) — from beloved characters to anime and manga — has become a universal language that captivates people around the world. However, as global competition intensifies and fan values diversify, Japan’s IP industry now needs a new roadmap to maintain its brilliance and reach even greater heights. In this session, the top pioneers shaping the future of IP business come together to present that very compass for the journey ahead. Leaders from the worlds of character creation, animation, and manga will each share their perspectives on strategies for ensuring that Japanese IP continues to thrive globally. How will innovations in AI-driven production, the evolution of Web3 fan communities, and new IP experiences in the metaverse transform the industry? And how can next-generation technologies be leveraged to create borderless passion and engagement? From the untold insights behind major success stories to visions of future business models, this session offers discussions you won’t hear anywhere else. Here lies the key to unlocking Japan’s full IP potential and expanding it into the global market. Don’t miss this rare opportunity to explore — and co-create — the future of entertainment.