Unleashing Japan's Unique Brilliance on the World Stage

Two years ago, a startup took the pitch stage at GRIC 2023. The "unique brilliance" (Isai) they demonstrated has since transformed into a global sensation, moving LVMH and captivating the world at the Cannes Lions International Festival of Creativity. To open GRIC 2025, this session welcomes Takamaya Matsuda, Co-CEO of HERALBONY, to explore the story behind their dramatic ascent and trace the path that proved Japan's unique perspective can be a winning asset on the global stage. Why did they succeed? Was this global enthusiasm a mere coincidence, or a replicable strategy? Tim Rowe, CEO of CIC, a firm believer in global innovation, will break down and analyze HERALBONY's success factors from an international viewpoint. Then, Yuichiro Shimizu, the host and organizer, will address the critical role of the ecosystem in generating "the second and third HERALBONY" from Japan. Where the "passion of the doers" intersects with a "global perspective," GRIC 2025 OFFLINE DAY kicks off with this pivotal session, aimed at every challenger striving for the world stage.