What It Takes to Scale: Sales and Marketing in a Data-Driven World

“What if, back then, we had managed our customer data differently — could our growth have accelerated even more?” This session is a strategic discussion designed to work backward from the future, offering practical insights to help startups overcome the inevitable challenge of data utilization. From managing customer information in Excel, to sales knowledge trapped in individuals, to the unseen signs of customer churn — this session explores how to escape such chaos and build repeatable, data-driven growth. A must-attend for every founder and executive who wants to transform data into a true growth engine for their business.