
For startup founders who are constantly chasing daily KPIs and managing cash flow, this question may sometimes sound like a distant ideal. However, when a company’s growth hits a wall or when top talent is drawn to an organization, at the heart of it almost always lies the founder’s unwavering “aspiration”. In this session, professionals from various perspectives will confront this straightforward question head-on. We will thoroughly discuss how “aspiration” is not merely a matter of philosophy, but is concretely linked to key business activities such as recruitment, fundraising, and organizational culture. Through this discussion, participants will explore why “aspiration” can serve as an indispensable, practical management resource in modern business.